Simpson Furniture is 1st in Value, 1st in Quality, 1st in Service. Simpson Furniture takes its name from founder R.L. Simpson who moved to Cedar Falls from Des Moines in 1946. Already an experienced furniture retailer, Simpson purchased what was known as the old Brown Furniture Company building located in the middle of the 500 block on Main Street, Cedar Falls. The seed for what would become Cedar Valley’s largest furniture business was planted.

In 1948, David Sandvold joined Simpson. Sandvold and Simpson led the store through a growth period into the early 60's, a time at which current chairman of the company, David Olson, joined the ranks. The 70’s saw Simpson Furniture grow to fill an entire city block in downtown Cedar Falls.

During the late 1970’s, Simpson retired. Left at the helm were Sandvold as president of the company and David Olson. Under their leadership, new product lines were added, area population growth took off and word spread that Simpson Furniture had what every new couple and mature family needed to furnish their homes. Sales increased along with the number of employees.

The hopes of continued growth and rewards of hard work and dedication from Simpson Furniture owners and employees were daunted in 1983 when fire ravaged the building. Faced with a total structural loss, many residents and Simpson Furniture employees questioned whether Simpson would rebuild in downtown Cedar Falls or relocate.

As other businesses migrated to University Avenue, Simpsons decided to fight the exodus of businesses from the heart of downtown Cedar Falls and instead build a new and even larger store at the very location they had occupied since 1946.

In October, 1983, Simpson Furniture celebrated the grand opening of a 30,000 sq. ft. showroom. They were primed for rapid growth and in 1984, Dale Emmert, the current company president was brought on board with Olson and Sandvold.

Throughout the 90’s, Simpson’s continued to spiral to the top of the area’s furniture businesses to become the largest furniture operation in the Cedar Valley.

In 1996, fellow employees and area citizens mourned the death of David Sandvold, then C.E.O. of the company. Having spent nearly five decades building the "Simpson Tradition of Excellence" his legacy of service and quality live on even today.

Olson and Emmert, made bold moves with new visions of growth and opportunity. In 1998, a second store at 2300 Main Street in Cedar Falls was opened. An additional 20,000 sq. ft. of showroom space now housed. Simpson’s Factory Outlet store, offering a completely different selection of furniture, mattresses and carpet remnants to area shoppers.

Today, over 62 years from Simpson Furniture’s opening in the Brown Furniture building, the tradition of operating as a locally owned company adds to the flavor of family one feels when shopping Simpsons. It’s known across the Cedar Valley as the store that treats you like family…and that’s easy because the Simpson team is a family.

Please visit us….Simpson Furniture: The People Store – What a beautiful way to save money!